Because I always loved this time of year. When an entire section in Target gets deemed the "Back to School" section, positively over-flowing with new notebooks, pens, pencils, highlighters, etc.
I suppose the back to school season is like my New Year's. All these promises to myself, and unspoken hopes can live in the days before it all actually starts. Before that first day, when you realize the popular girls, and not so popular girls, and even the unpopular girls, still won't talk to you. Before you come to grips with the sad fact that you're still considered just as much of a freak now as you were at the beginning of the summer. When you buy yourself a pretty outfit, stare at yourself in the mirror, and practice conversations with your invisible potential friends, and you can really believe they will like you back.
These are the days when everything feels like an opportunity, and there's nobody around to tell you different.